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Unlock stock picks and a broker-level newsfeed that powers Wall Street. CHICAGO, IL--(Marketwired - Sep 16, 2016) - DialogTech, the leading provider of call attribution for data-driven marketers, today announced that it has been recognized as a Leader, the highest ranking possible, for the third consecutive time in G2 Crowd's Grid(SM) report for call tracking software. DialogTech received impressive scores in customer satisfaction and ranked the highest in market presence out of all competitors, with 92% of DialogTech's customers giving the company an overall rating of 4 or 5 stars on G2 Crowd's platform. Earning the top ranking in market presence supports DialogTech's mission to be the best call attribution solution for large enterprises and digital agencies. With the explosion of smartphones, consumers are increasingly reaching out to major brands by visiting their websites and placing calls, and these businesses of scale require a call attribution provider with the capacity to handle enterprise websites and call volumes. DialogTech's recognition as a top leader in every G2 Crowd report to date helps demonstrate the company's success in building the industry's top call attribution and analytics platform. "Having our customers continue to endorse DialogTech on G2 Crowd as one of the best solutions in the industry reaffirms our dedication to their success. We are very grateful to those who have taken the time to review and recommend us," said Irv Shapiro, CEO of DialogTech. "Call conversions are a valuable metric for marketers who increasingly engage with customers via mobile devices. It's imperative for marketers to use a call attribution solution they can trust to meet their requirements, no matter how demanding or complex. We are overjoyed that so many of our customers have given us that stamp of approval." The popularity of smartphones and growth of mobile marketing has led to a growing surge in inbound sales calls to businesses. To be successful, marketers must now accurately attribute inbound calls to the correct marketing source and capture important data on the caller and the conversation to determine the true impact of their marketing activities. DialogTech's solution is the only one to successfully

DialogTech, the world’s leading provider of marketing analytics for inbound calls, today announced that Chief Operating Officer Doug Kofoid has been appointed Chief Executive Officer. Kofoid’s appointment follows founder Irv Shapiro’s decision to transition from CEO to Executive Chairman. The move comes at a time of accelerated growth for DialogTech, which analyzes more than 60 million minutes of voice conversations each month for businesses that rely on inbound calls to drive growth.“I handpicked Doug for the COO role 13 months ago with this very promotion in mind,” said Shapiro. “To continue our exceptional growth, having an expert in martech/adtech at the helm of the organization is imperative. And that’s what we get with Doug. He shares my vision to provide the world’s biggest companies with the data and insights they need to convert inbound calls into revenue, while improving the entire customer experience. Today, DialogTech serves more Fortune 50 clients than any company in our space, and Doug is a critical part of that success.”In its first 10 years, DialogTech pioneered the science of call attribution, conversation analytics and caller experience optimization, becoming the leading provider in the industry. Thousands of the world’s most recognized brands offering urgent or considered purchases – emergency services such as health care or pest control, high-cost products such as cars or cruises and high-consideration purchases such as financial or elderly care services – use DialogTech to optimize their marketing to generate more qualified calls and improve the quality of those customer interactions.Kofoid joined DialogTech as COO in 2017 from Publicis Groupe, where he was President of Global Solutions, responsible for strategy, innovation and development of digital marketing product portfolio, including the data and technology operations. Prior to Publicis, he was Director of Search Operations for Google/DoubleClick. He has over 20 years of executive experience in digital marketing.“I am as humbled by this elevation as I am excited,” said Kofoid. “Irv pioneered an entirely new martech discipline when he launched DialogTech to deliver call analytics. By recognizing the insights that marketers could capture and leverage from customer conversations, he changed the game for companies who grow revenue by creating a better, more personalized experience. We are looking at our best year on record in 2018, and I’m thrilled to build on the momentum that Irv and the incredible DialogTech team have achieved.”As Executive Chairman at DialogTech, Shapiro will continue to help shape the strategic direction

Call tracking helps with decision makingAttribute calls from marketing sourceUsing call content to improve targetingRoute callers based on their dataAnswer caller questions on your siteUse calls as coaching toolsShare data with your whole tech stackStudy after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search.One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones, and mobile searchers often call a business’s call center, store, dealership, branch, or other location to ask questions, book appointments, or place orders.Google says that mobile searchers are 39% more likely to call a business, while analyst firm BIA/Kelsey estimates that mobile searches will drive 61 billion calls to businesses this year — a 113% increase from 2014:Phone calls are an essential part of the customer journey for industries with complex, expensive, infrequent, or urgent purchases. Consumers prefer to call and speak to a real person, regardless of the device they use to research a product or service. For marketers in these industries, your ROI often hinges on your ability to drive high-intent callers to your locations and call centers:Call tracking helps you make better data-driven decisionsFor advertisers in those industries, it’s important to take the same data-driven strategies for offline calls as you do online clicks. Call tracking and analytics solutions like DialogTech can help. They make calls as measurable and optimizable as clicks, so you know what calls from each marketing source drive leads, opportunities, and revenue to your business and can make smarter optimizations to drive the best return — both online and over the phone.So what does a data-driven strategy for calls look like? Based on DialogTech’s experience with many of the world’s biggest brands for industries that want calls, here are six of the most common actions leading marketers take for the calls they generate to their business.1. Attribute calls from marketing source to sale to prove ROIFirst, you can use call tracking and analytics solutions to understand how your channels, campaigns, ads, search keywords, and pages on your website drive calls that convert, whether that’s to a sales opportunity, appointment, purchase, or other KPI. This enables you to link your marketing activities better and spend on business outcomes. You can prove your true ROI and more accurately forecast the results of future marketing initiatives.For example, Arbor Memorial, one of Canada’s largest cemetery and funeral service providers, uses DialogTech to attribute calls to their 150 business locations. That attribution data on callers is integrated with their CRM system, connecting calls from marketing to resulting sales. It enables Arbor Memorial to attribute 150% more revenue on average from their marketing spend than if they only attributed online conversions.2. Use what’s said on calls to improve audience targetingWhen consumers call, those conversations are a rich source of insights into that caller’s intent, urgency, product interest, preferences, and value to